COLM stock sentiment and alternative data: Columbia Sportswear
Columbia Sportswear Company · 1 brand we track
COLM Hype Score
Scored after its second StockTwits reading (one so far). How it's scored
Alternative data for COLM
COLM social sentiment is close to neutral on StockTwits, at 49 of 100, among 783 watchers. COLM Reddit posts have been counted since 8 November 2026, so there is no 30-day total yet. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | — | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 783 | People following the symbol |
| StockTwits sentiment | 49 · Neutral | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 68 | 50 is the symbol's normal |
| Reddit posts, 30 days | — | Posts we found on six stock subreddits |
Brands Columbia Sportswear owns
Instagram, news and AI assistant readings for the consumer brands Columbia Sportswear owns, added up under COLM.
Columbia Sportswear brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Columbia | Sportswear | 735K | +0.8% | 0 | 31 | 82 |
Tone of COLM brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Columbia Sportswear's brands.
Not enough labelled posts yet.
Is Columbia Sportswear recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Columbia Sportswear's brands sell in, once a month. Each row is one answer, with its question and date.
Not named in 6 answers about these categories.
COLM brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- REI Co-op's biggest sale of the holiday season runs November 13-23
- Lisa Kulok At Columbia Sportswear Capitalizes: Options Exercised, Resulting In $102K - Columbia Sportswea
- Peter Bragdon Decides To Exercise Options At Columbia Sportswear Worth $4K - Columbia Sportswear (NASDAQ:
- Jim Swanson Exercises Options, Realizes $53K - Columbia Sportswear (NASDAQ:COLM)
- Witnessing An Insider Decision, Joseph Boyle Exercises Options Valued At $273K At Columbia Sportswear - C
- Columbia Sportswear CFO Swanson sells $275,800 in stock By Investing.com
- Columbia Sportswear president, Columbia brand, sells $1.35M shares By Investing.com
- Columbia Sportswear president sells $26,551 in shares By Investing.com
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies Columbia Sportswear's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
COLM on the leaderboards
- Social momentum this week#72 of 82 · -100.0%
- Instagram follower growth#9 of 99 · +0.8%
- Most mentioned on Instagram#22 of 160 · 82
- Most recommended by AI assistants#120 of 185 · 0.0%
Other apparel and footwear tickers
COLM stock sentiment, questions
- Which brands does Columbia Sportswear own that this page covers?
- Columbia. Only brands Columbia Sportswear owns a majority of are counted, checked against Columbia Sportswear's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Columbia Sportswear's brands?
- We found 82 public posts by other accounts naming one of its brands in the last 30 days, across 1 of 1 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell COLM.
Ownership source: en.wikipedia.org, checked 22 Oct 2026.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.