DECK stock sentiment and alternative data: Deckers Brands
Deckers Outdoor Corporation · 1 brand we track
DECK Hype Score: 13 / 100, very quiet
#105 of 105 monitored tickers. How much attention DECK is getting on StockTwits and Reddit against the other tickers we read, not a view on the stock. How it's scored
Alternative data for DECK
DECK social sentiment leans bearish on StockTwits, at 30 of 100, among 6,922 watchers. For DECK Reddit sentiment we count posts rather than score their tone: 0 naming DECK in 30 days. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | 13 of 100 | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 6,922 | People following the symbol |
| StockTwits sentiment | 30 · Bearish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 34 | 50 is the symbol's normal |
| Reddit posts, 30 days | 0 | Posts we found on six stock subreddits |
Brands Deckers Brands owns
Instagram, news and AI assistant readings for the consumer brands Deckers Brands owns, added up under DECK.
Deckers Brands brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Hoka | Sportswear | 1.5M | — | — | — | 1 |
Tone of DECK brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Deckers Brands's brands.
Not enough labelled posts yet.
Is Deckers Brands recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Deckers Brands's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| Gemini | What are some popular running shoe brands people love right now? | Hoka | #1 | 1 Nov 2026 |
| ChatGPT | What are some popular running shoe brands people love right now? | Hoka | #3 | 1 Nov 2026 |
| Gemini | What are some popular athletic footwear brands people love right now? | Hoka | #3 | 29 Oct 2026 |
| Gemini | Which running shoe brand would you recommend for a first-time buyer? | Hoka | #4 | 31 Oct 2026 |
| ChatGPT | Which running shoe brand would you recommend for a first-time buyer? | Hoka | #4 | 31 Oct 2026 |
| ChatGPT | What are the best running shoe brands? | Hoka | #4 | 31 Oct 2026 |
| ChatGPT | What are the best athletic footwear brands? | Hoka | #4 | 29 Oct 2026 |
| Gemini | What are the best running shoe brands? | Hoka | #5 | 31 Oct 2026 |
| Gemini | What are the best athletic footwear brands? | Hoka | #5 | 29 Oct 2026 |
| ChatGPT | What are some popular athletic footwear brands people love right now? | Hoka | #7 | 29 Oct 2026 |
DECK brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
No headlines collected in the last 30 days.
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies Deckers Brands's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
DECK on the leaderboards
- Social momentum this weekNot ranked
- Instagram follower growthNot ranked
- Most mentioned on Instagram#152 of 160 · 1
- Most recommended by AI assistants#18 of 185 · 61.1%
Other apparel and footwear tickers
DECK stock sentiment, questions
- Which brands does Deckers Brands own that this page covers?
- Hoka. Only brands Deckers Brands owns a majority of are counted, checked against Deckers Brands's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Deckers Brands's brands?
- We found 1 public posts by other accounts naming one of its brands in the last 30 days, across 1 of 1 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell DECK.
Ownership source: en.wikipedia.org, checked 22 Oct 2026.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.