EL stock sentiment and alternative data: Estée Lauder
The Estée Lauder Companies Inc. · 5 brands we track
EL Hype Score: 56 / 100, steady
#38 of 105 monitored tickers. How much attention EL is getting on StockTwits and Reddit against the other tickers we read, not a view on the stock. How it's scored
Alternative data for EL
EL social sentiment leans bullish on StockTwits, at 63 of 100, among 7,429 watchers. For EL Reddit sentiment we count posts rather than score their tone: 0 naming EL in 30 days. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | 56 of 100 | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 7,429 | People following the symbol |
| StockTwits sentiment | 63 · Bullish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 63 | 50 is the symbol's normal |
| Reddit posts, 30 days | 0 | Posts we found on six stock subreddits |
Brands Estée Lauder owns
Instagram, news and AI assistant readings for the consumer brands Estée Lauder owns, added up under EL.
Estée Lauder brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| MAC Cosmetics | Beauty | 24.4M | +4.2% | 2 | 4 | 22 |
| Too Faced | Beauty | 12M | — | 2 | 4 | 13 |
| Estée Lauder | Beauty | 4.5M | 0.0% | 49 | 24 | 84 |
| Clinique | Beauty | 3.8M | 0.0% | — | 0 | 4 |
| The Ordinary | Beauty | 3.1M | +0.2% | — | 17 | 20 |
| EL total | Measured brands only | 47.8M | +2.8% | 53 | 32 | 143 |
Tone of EL brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Estée Lauder's brands.
Not enough labelled posts yet.
Is Estée Lauder recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Estée Lauder's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| Gemini | What are the best lipstick brands? | MAC Cosmetics | #1 | 31 Oct 2026 |
| Gemini | What are some popular face serum brands people love right now? | The Ordinary | #1 | 28 Oct 2026 |
| ChatGPT | What are some popular face serum brands people love right now? | The Ordinary | #1 | 28 Oct 2026 |
| ChatGPT | Which face serum brand would you recommend for a first-time buyer? | The Ordinary | #1 | 28 Oct 2026 |
| ChatGPT | Which beauty brand would you recommend for a first-time buyer? | The Ordinary | #1 | 22 Oct 2026 |
| Gemini | What are some popular lipstick brands people love right now? | MAC Cosmetics | #2 | 31 Oct 2026 |
| Gemini | Which face serum brand would you recommend for a first-time buyer? | The Ordinary | #2 | 28 Oct 2026 |
| Gemini | What are the best eye makeup brands? | MAC Cosmetics | #3 | 6 Nov 2026 |
| ChatGPT | What are some popular lipstick brands people love right now? | Clinique | #3 | 31 Oct 2026 |
| ChatGPT | What are the best makeup brands? | Estée Lauder | #3 | 25 Oct 2026 |
EL brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- Charlotte Tilbury's £72 Pillow Talk gift set drops to £30 with deal
- What Virtual Try-On Tools Really Do With Your Selfie, and How to Stay in Control of Your Data
- SHOP Q3 Earnings Beat Estimates, Revenues Rise on Strong GMV
- Estée Lauder Targets Mid-Single-Digit Sales Growth and Higher Profit Margins by Fiscal 2030
- Ashtin Earle Reveals How She Got a ‘Golden’ Glow at the 2026 CFDA Fashion Awards (Exclusive)
- See the Best Dressed Stars on the CFDA Fashion Awards Red Carpet!
- Alix Earle Reveals ‘Bruises All Over’ After Falling in Towering Heels While Wearing Futuristic Halloween Costume
- French breast cancer patients challenge the Pink October 'party'
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
Partners and associations
Teams, events, shows and companies Estée Lauder's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
EL on the leaderboards
- Social momentum this week#11 of 82 · +65.6%
- Instagram follower growth#1 of 99 · +2.8%
- Most mentioned on Instagram#8 of 160 · 143
- Most recommended by AI assistants#23 of 185 · 53.7%
Other beauty and personal care tickers
EL stock sentiment, questions
- Which brands does Estée Lauder own that this page covers?
- Estée Lauder, Clinique, MAC Cosmetics, Too Faced, The Ordinary. Only brands Estée Lauder owns a majority of are counted, checked against Estée Lauder's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Estée Lauder's brands?
- We found 143 public posts by other accounts naming one of its brands in the last 30 days, across 5 of 5 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell EL.
Ownership source: en.wikipedia.org, checked 22 Oct 2026. Reported in January 2026 to be sounding out buyers for Too Faced; no sale has been announced.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.