ELF stock sentiment and alternative data: e.l.f. Beauty
e.l.f. Beauty, Inc. · 3 brands we track
ELF Hype Score: 66 / 100, buzzing
#24 of 105 monitored tickers. How much attention ELF is getting on StockTwits and Reddit against the other tickers we read, not a view on the stock. How it's scored
Alternative data for ELF
ELF social sentiment leans bullish on StockTwits, at 84 of 100, among 13,421 watchers. For ELF Reddit sentiment we count posts rather than score their tone: 0 naming ELF in 30 days. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | 66 of 100 | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 13,421 | People following the symbol |
| StockTwits sentiment | 84 · Extremely Bullish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 72 | 50 is the symbol's normal |
| Reddit posts, 30 days | 0 | Posts we found on six stock subreddits |
Brands e.l.f. Beauty owns
Instagram, news and AI assistant readings for the consumer brands e.l.f. Beauty owns, added up under ELF.
e.l.f. Beauty brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| e.l.f. Cosmetics | Beauty | 7.6M | — | 1 | 5 | 14 |
| Rhode | Beauty | 5.5M | +0.8% | 1 | 1 | 8 |
| Naturium | Beauty | 488K | 0.0% | 0 | 1 | 2 |
| ELF total | Measured brands only | 13.6M | +0.8% | 2 | 7 | 24 |
Tone of ELF brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming e.l.f. Beauty's brands.
Not enough labelled posts yet.
Is e.l.f. Beauty recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories e.l.f. Beauty's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| Gemini | Which face makeup brand would you recommend for a first-time buyer? | e.l.f. Cosmetics | #1 | 27 Oct 2026 |
| Gemini | Which makeup brand would you recommend for a first-time buyer? | e.l.f. Cosmetics | #1 | 25 Oct 2026 |
| Gemini | Which beauty brand would you recommend for a first-time buyer? | e.l.f. Cosmetics | #1 | 22 Oct 2026 |
| Gemini | What are some popular beauty brands people love right now? | Rhode | #2 | 22 Oct 2026 |
| ChatGPT | What are the best beauty brands? | Rhode | #2 | 22 Oct 2026 |
| ChatGPT | What are some popular makeup brands people love right now? | e.l.f. Cosmetics | #3 | 25 Oct 2026 |
| Gemini | What are some popular makeup brands people love right now? | Rhode | #4 | 25 Oct 2026 |
| Gemini | What are some popular skincare brands people love right now? | Rhode | #7 | 24 Oct 2026 |
| Gemini | What are some popular face makeup brands people love right now? | e.l.f. Cosmetics | #8 | 27 Oct 2026 |
| Gemini | What are the best face makeup brands? | e.l.f. Cosmetics | #10 | 27 Oct 2026 |
ELF brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- Hailey Bieber Reveals Her ‘Smart Aging’ Plan Ahead of Her 30th Birthday — Report
- Hailey Bieber explains why she dislikes term 'anti-aging'
- Hailey Bieber prefers 'smart ageing' Vs. 'anti-ageing”
- Hailey Bieber Explains Why She Hates The Term 'Anti-Aging' | Y105
- Hailey Bieber Explains Why She Hates The Term 'Anti-Aging' | Sunny 100
- Hailey Bieber Explains Why She Hates The Term 'Anti-Aging' | 97.1 WASH-FM
- Hailey Bieber Explains Why She Hates The Term 'Anti-Aging' | 106 WCOD
- Hailey Bieber Explains Why She Hates The Term 'Anti-Aging' | Y102.5 Charleston
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies e.l.f. Beauty's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
ELF on the leaderboards
- Social momentum this week#60 of 82 · -71.4%
- Instagram follower growth#10 of 99 · +0.8%
- Most mentioned on Instagram#77 of 160 · 24
- Most recommended by AI assistants#40 of 185 · 37.1%
Other beauty and personal care tickers
ELF stock sentiment, questions
- Which brands does e.l.f. Beauty own that this page covers?
- e.l.f. Cosmetics, Naturium, Rhode. Only brands e.l.f. Beauty owns a majority of are counted, checked against e.l.f. Beauty's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention e.l.f. Beauty's brands?
- We found 24 public posts by other accounts naming one of its brands in the last 30 days, across 3 of 3 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell ELF.
Ownership source: www.sec.gov, checked 22 Oct 2026. rhode joined on 5 August 2025.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.