HSY stock sentiment and alternative data: Hershey
The Hershey Company · 3 brands we track
HSY Hype Score: 47 / 100, steady
#55 of 105 monitored tickers. How much attention HSY is getting on StockTwits and Reddit against the other tickers we read, not a view on the stock. How it's scored
Alternative data for HSY
HSY social sentiment is close to neutral on StockTwits, at 45 of 100, among 4,867 watchers. For HSY Reddit sentiment we count posts rather than score their tone: 0 naming HSY in 30 days. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | 47 of 100 | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 4,867 | People following the symbol |
| StockTwits sentiment | 45 · Neutral | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 56 | 50 is the symbol's normal |
| Reddit posts, 30 days | 0 | Posts we found on six stock subreddits |
Brands Hershey owns
Instagram, news and AI assistant readings for the consumer brands Hershey owns, added up under HSY.
Hershey brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Hershey's | Food and Beverage | 578K | — | — | — | 19 |
| Reese's | Food and Beverage | 523K | +0.3% | 0 | 32 | 38 |
| LesserEvil | Food and Beverage | — | — | 1 | 5 | 9 |
| HSY total | Measured brands only | 1.1M | +0.3% | 1 | 37 | 66 |
Tone of HSY brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Hershey's brands.
Not enough labelled posts yet.
Is Hershey recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Hershey's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| ChatGPT | What are some popular chocolate brands people love right now? | Reese's | #1 | 25 Oct 2026 |
| ChatGPT | What are the best confectionery brands? | Hershey's | #3 | 25 Oct 2026 |
| ChatGPT | Which confectionery brand would you recommend for a first-time buyer? | Hershey's | #3 | 25 Oct 2026 |
| Gemini | What are some popular snack brands people love right now? | LesserEvil | #3 | 24 Oct 2026 |
| Gemini | Which snack brand would you recommend for a first-time buyer? | LesserEvil | #3 | 24 Oct 2026 |
| ChatGPT | What are some popular food and drink brands people love right now? | Reese's | #5 | 22 Oct 2026 |
| Gemini | What are some popular confectionery brands people love right now? | Reese's | #8 | 25 Oct 2026 |
| Gemini | What are the best confectionery brands? | Hershey's | #8 | 25 Oct 2026 |
| Gemini | What are some popular food and drink brands people love right now? | LesserEvil | #10 | 22 Oct 2026 |
| ChatGPT | What are some popular confectionery brands people love right now? | Hershey's | #13 | 25 Oct 2026 |
HSY brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- Needle found in Reese’s peanut butter cup during trick-or-treating
- Butler County parent reports needle found in Halloween candy
- America’s Most Popular Candy Has Been Revealed—and It’s Not Even Close
- Kathy Najimy Talks 'Hocus Pocus' & Reese's Halloween Council Judging
- ‘You can’t trust the Reese’s logo’: The grandson of Reese’s inventor says Hershey’s 2027 recipe fix is ‘a stall’—and he's igniting a family feud | Fortune
- Louisiana's unexpected Halloween candy craving
- The Reese’s Pieces Pronunciation Debate Is Alive & Well—And The Internet Is Still Picking Sides
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies Hershey's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
HSY on the leaderboards
- Social momentum this week#69 of 82 · -97.3%
- Instagram follower growth#33 of 99 · +0.3%
- Most mentioned on Instagram#29 of 160 · 66
- Most recommended by AI assistants#33 of 185 · 41.7%
Other packaged food tickers
HSY stock sentiment, questions
- Which brands does Hershey own that this page covers?
- Hershey's, Reese's, LesserEvil. Only brands Hershey owns a majority of are counted, checked against Hershey's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Hershey's brands?
- We found 66 public posts by other accounts naming one of its brands in the last 30 days, across 3 of 3 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell HSY.
Ownership source: hershey.gcs-web.com, checked 22 Oct 2026. LesserEvil joined on 19 November 2025.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.