MAT stock sentiment and alternative data: Mattel
Mattel, Inc. · 2 brands we track
MAT Hype Score
Scored after its second StockTwits reading (one so far). How it's scored
Alternative data for MAT
MAT social sentiment leans bearish on StockTwits, at 29 of 100, among 6,787 watchers. MAT Reddit posts have been counted since 8 November 2026, so there is no 30-day total yet. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | — | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 6,787 | People following the symbol |
| StockTwits sentiment | 29 · Bearish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 26 | 50 is the symbol's normal |
| Reddit posts, 30 days | — | Posts we found on six stock subreddits |
Brands Mattel owns
Instagram, news and AI assistant readings for the consumer brands Mattel owns, added up under MAT.
Mattel brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
Tone of MAT brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Mattel's brands.
Not enough labelled posts yet.
Is Mattel recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Mattel's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| Gemini | What are some popular toy brands people love right now? | Barbie | #4 | 7 Nov 2026 |
| ChatGPT | What are some popular toy brands people love right now? | Barbie | #4 | 7 Nov 2026 |
MAT brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- ‘Barbie 2’ Drama Deepens as America Ferrera Admits She’s in the Dark
- Barbie sales are down as kids clamor for new batch of toys
- America Ferrera Reveals What She Knows About Barbie 2
- As Barbie stumbles, Mattel cuts forecast ahead of the holidays
- Mattel Stock Drops on Q3 Results: Hot Wheels Growth Can’t Muscle Past Barbie Declines - Mattel (NASDAQ:MA
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies Mattel's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
MAT on the leaderboards
- Social momentum this week#20 of 82 · +29.4%
- Instagram follower growth#63 of 99 · +0.1%
- Most mentioned on Instagram#45 of 160 · 41
- Most recommended by AI assistants#74 of 185 · 16.7%
Other household and leisure tickers
MAT stock sentiment, questions
- Which brands does Mattel own that this page covers?
- Barbie, UNO. Only brands Mattel owns a majority of are counted, checked against Mattel's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Mattel's brands?
- We found 41 public posts by other accounts naming one of its brands in the last 30 days, across 2 of 2 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell MAT.
Ownership source: en.wikipedia.org, checked 22 Oct 2026.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.