PEP stock sentiment and alternative data: PepsiCo
PepsiCo, Inc. · 9 brands we track
PEP Hype Score: 28 / 100, quiet
#95 of 105 monitored tickers. How much attention PEP is getting on StockTwits and Reddit against the other tickers we read, not a view on the stock. How it's scored
Alternative data for PEP
PEP social sentiment leans bearish on StockTwits, at 32 of 100, among 24,218 watchers. For PEP Reddit sentiment we count posts rather than score their tone: 0 naming PEP in 30 days. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | 28 of 100 | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 24,218 | People following the symbol |
| StockTwits sentiment | 32 · Bearish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 39 | 50 is the symbol's normal |
| Reddit posts, 30 days | 0 | Posts we found on six stock subreddits |
Brands PepsiCo owns
Instagram, news and AI assistant readings for the consumer brands PepsiCo owns, added up under PEP.
PepsiCo brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Pepsi | Food and Beverage | 2.4M | 0.0% | — | 16 | 37 |
| Gatorade | Food and Beverage | 1.4M | -0.1% | 0 | 0 | 19 |
| Lay's | Food and Beverage | 1.3M | — | — | 13 | 21 |
| Doritos | Food and Beverage | 1.2M | — | — | 16 | 20 |
| Mountain Dew | Food and Beverage | 879K | +0.1% | — | — | 1 |
| Poppi | Food and Beverage | 709K | +0.2% | 14 | 6 | 90 |
| Cheetos | Food and Beverage | 541K | — | — | — | — |
| Siete Foods | Food and Beverage | 501K | 0.0% | 0 | 30 | 36 |
| SodaStream | Home | 96.6K | +0.2% | 1 | 21 | 28 |
| PEP total | Measured brands only | 9M | 0.0% | 15 | 57 | 252 |
Tone of PEP brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
72 labelled posts across 1 brand.
What people post about
The most common subjects in labelled posts naming PepsiCo's brands.
Is PepsiCo recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories PepsiCo's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| Gemini | What are some popular potato chip brands people love right now? | Lay's | #1 | 27 Oct 2026 |
| Gemini | Which potato chip brand would you recommend for a first-time buyer? | Lay's | #1 | 27 Oct 2026 |
| ChatGPT | What are some popular potato chip brands people love right now? | Lay's | #1 | 27 Oct 2026 |
| ChatGPT | Which potato chip brand would you recommend for a first-time buyer? | Lay's | #1 | 27 Oct 2026 |
| ChatGPT | What are the best potato chip brands? | Lay's | #1 | 26 Oct 2026 |
| ChatGPT | What are some popular snack brands people love right now? | Doritos | #1 | 24 Oct 2026 |
| Gemini | What are the best soda brands? | Pepsi | #2 | 28 Oct 2026 |
| ChatGPT | What are some popular soda brands people love right now? | Pepsi | #2 | 28 Oct 2026 |
| ChatGPT | Which soda brand would you recommend for a first-time buyer? | Pepsi | #2 | 28 Oct 2026 |
| ChatGPT | What are the best soda brands? | Pepsi | #2 | 28 Oct 2026 |
PEP brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- Poppi Just Brought Back a Fan-Favorite Holiday Flavor for a Limited Time
- Liquid I.V. enlists former Poppi CMO to drive cultural impact
- Jesse Konig and Ben Johnson built a frozen French-fry brand around a seed-oil-free recipe; in 2026, Jesse & Ben’s raised $10 million to expand into Target and other major retailers
- Disney, e.l.f. Beauty, and more, share their best creator-marketing moves
- Liquid I.V. enlists former Poppi CMO to drive cultural impact
- In 2015, Allison Ellsworth started experimenting with soda recipes in her kitchen for her tummy and skin problems; she sold Poppi to PepsiCo for $1.95 billion a decade later
- Exclusive: Liquid I.V. taps Jenny Danzi as CMO
- Zevia nabs $20M investment to fund turnaround
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies PepsiCo's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
PEP on the leaderboards
- Social momentum this week#61 of 82 · -73.7%
- Instagram follower growth#90 of 99 · 0.0%
- Most mentioned on Instagram#1 of 160 · 252
- Most recommended by AI assistants#34 of 185 · 41.7%
Other beverages tickers
PEP stock sentiment, questions
- Which brands does PepsiCo own that this page covers?
- Pepsi, Gatorade, Mountain Dew, Lay's, Doritos, Cheetos, Poppi, Siete Foods, SodaStream. Only brands PepsiCo owns a majority of are counted, checked against PepsiCo's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention PepsiCo's brands?
- We found 252 public posts by other accounts naming one of its brands in the last 30 days, across 8 of 9 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell PEP.
Ownership source: www.nasdaq.com, checked 22 Oct 2026. Siete Foods joined in January 2025 and poppi in May 2025.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.