SBUX stock sentiment and alternative data: Starbucks
Starbucks Corporation · 1 brand we track
SBUX Hype Score: 46 / 100, steady
#56 of 105 monitored tickers. How much attention SBUX is getting on StockTwits and Reddit against the other tickers we read, not a view on the stock. How it's scored
Alternative data for SBUX
SBUX social sentiment leans bearish on StockTwits, at 39 of 100, among 118,457 watchers. For SBUX Reddit sentiment we count posts rather than score their tone: 1 naming SBUX in 30 days. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | 46 of 100 | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 118,457 | People following the symbol |
| StockTwits sentiment | 39 · Bearish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 41 | 50 is the symbol's normal |
| Reddit posts, 30 days | 1 | Posts we found on six stock subreddits |
Brands Starbucks owns
Instagram, news and AI assistant readings for the consumer brands Starbucks owns, added up under SBUX.
Starbucks brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Starbucks | Food and Beverage | 17.6M | +0.2% | 16 | 10 | 39 |
Tone of SBUX brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Starbucks's brands.
Not enough labelled posts yet.
Is Starbucks recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Starbucks's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| ChatGPT | What are some popular coffee shop brands people love right now? | Starbucks | #1 | 27 Oct 2026 |
| ChatGPT | What are the best coffee shop brands? | Starbucks | #1 | 27 Oct 2026 |
| Gemini | Which coffee shop brand would you recommend trying first? | Starbucks | #2 | 27 Oct 2026 |
| ChatGPT | Which coffee shop brand would you recommend trying first? | Starbucks | #2 | 27 Oct 2026 |
| ChatGPT | What are the best restaurant brands? | Starbucks | #3 | 24 Oct 2026 |
| ChatGPT | What are some popular restaurant brands people love right now? | Starbucks | #8 | 24 Oct 2026 |
| Gemini | What are the best coffee shop brands? | Starbucks | #9 | 27 Oct 2026 |
SBUX brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- Starbucks Apparently Wants to Make That 'Minority Report' Shopping Scene a Reality
- Starbucks’ Viral Bearista Cold Cup Is Coming Back—Along With a New Mystery Collection
- Health inspectors find taco shop boss making change with messy gloves
- The Cheesecake Factory can’t get enough of the Gen Z ‘Tuscan moms’ | CNN Business
- US Midterm Election Results 2026: Is Election Day a Federal Holiday? Check Which States Observe November 3 as a Public Holiday and Whether Employees Get Paid Leave to Vote
- Kookmin Bank to Add Account-Linked Payments to Hyundai's The Hyundai App
- Hate paper straws? Asia’s new alternatives are another eco trap
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
Partners and associations
Teams, events, shows and companies Starbucks's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
SBUX on the leaderboards
- Social momentum this week#12 of 82 · +60.0%
- Instagram follower growth#49 of 99 · +0.2%
- Most mentioned on Instagram#48 of 160 · 39
- Most recommended by AI assistants#38 of 185 · 38.9%
Other restaurants and coffee tickers
SBUX stock sentiment, questions
- Which brands does Starbucks own that this page covers?
- Starbucks. Only brands Starbucks owns a majority of are counted, checked against Starbucks's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Starbucks's brands?
- We found 39 public posts by other accounts naming one of its brands in the last 30 days, across 1 of 1 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell SBUX.
Ownership source: en.wikipedia.org, checked 22 Oct 2026.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.