UAA stock sentiment and alternative data: Under Armour
Under Armour, Inc. · 1 brand we track
UAA Hype Score
Scored after its second StockTwits reading (one so far). How it's scored
Alternative data for UAA
UAA social sentiment leans bullish on StockTwits, at 67 of 100, among 46,558 watchers. UAA Reddit posts have been counted since 8 November 2026, so there is no 30-day total yet. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | — | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 46,558 | People following the symbol |
| StockTwits sentiment | 67 · Bullish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 44 | 50 is the symbol's normal |
| Reddit posts, 30 days | — | Posts we found on six stock subreddits |
Brands Under Armour owns
Instagram, news and AI assistant readings for the consumer brands Under Armour owns, added up under UAA.
Under Armour brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Under Armour | Sportswear | 8.1M | — | 10 | 11 | 33 |
Tone of UAA brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Under Armour's brands.
Not enough labelled posts yet.
Is Under Armour recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Under Armour's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| Gemini | Which performance apparel brand would you recommend for a first-time buyer? | Under Armour | #1 | 31 Oct 2026 |
| Gemini | Which sportswear brand would you recommend for a first-time buyer? | Under Armour | #1 | 22 Oct 2026 |
| ChatGPT | Which sportswear brand would you recommend for a first-time buyer? | Under Armour | #3 | 22 Oct 2026 |
| ChatGPT | What are the best sportswear brands? | Under Armour | #3 | 22 Oct 2026 |
| Gemini | What are the best performance apparel brands? | Under Armour | #4 | 31 Oct 2026 |
| ChatGPT | What are some popular performance apparel brands people love right now? | Under Armour | #6 | 31 Oct 2026 |
| Gemini | What are the best sportswear brands? | Under Armour | #7 | 22 Oct 2026 |
| ChatGPT | What are some popular sportswear brands people love right now? | Under Armour | #7 | 22 Oct 2026 |
| Gemini | What are some popular sportswear brands people love right now? | Under Armour | #9 | 22 Oct 2026 |
UAA brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
No headlines collected in the last 30 days.
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies Under Armour's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
UAA on the leaderboards
- Social momentum this week#34 of 82 · -9.1%
- Instagram follower growthNot ranked
- Most mentioned on Instagram#65 of 160 · 33
- Most recommended by AI assistants#8 of 185 · 75.0%
Other apparel and footwear tickers
UAA stock sentiment, questions
- Which brands does Under Armour own that this page covers?
- Under Armour. Only brands Under Armour owns a majority of are counted, checked against Under Armour's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Under Armour's brands?
- We found 33 public posts by other accounts naming one of its brands in the last 30 days, across 1 of 1 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell UAA.
Ownership source: en.wikipedia.org, checked 22 Oct 2026.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.