ULTA stock sentiment and alternative data: Ulta Beauty
Ulta Beauty, Inc. · 1 brand we track
ULTA Hype Score: 45 / 100, steady
#57 of 105 monitored tickers. How much attention ULTA is getting on StockTwits and Reddit against the other tickers we read, not a view on the stock. How it's scored
Alternative data for ULTA
ULTA social sentiment is close to neutral on StockTwits, at 50 of 100, among 20,395 watchers. For ULTA Reddit sentiment we count posts rather than score their tone: 0 naming ULTA in 30 days. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | 45 of 100 | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 20,395 | People following the symbol |
| StockTwits sentiment | 50 · Neutral | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 51 | 50 is the symbol's normal |
| Reddit posts, 30 days | 0 | Posts we found on six stock subreddits |
Brands Ulta Beauty owns
Instagram, news and AI assistant readings for the consumer brands Ulta Beauty owns, added up under ULTA.
Ulta Beauty brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Ulta Beauty | Retail | 7.7M | +0.2% | 1 | 5 | 22 |
Tone of ULTA brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Ulta Beauty's brands.
Not enough labelled posts yet.
Is Ulta Beauty recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Ulta Beauty's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| ChatGPT | What are the best beauty store brands? | Ulta Beauty | #1 | 5 Nov 2026 |
| ChatGPT | Which beauty store brand would you recommend trying first? | Ulta Beauty | #2 | 5 Nov 2026 |
| ChatGPT | What are the best specialty retail brands? | Ulta Beauty | #3 | 26 Oct 2026 |
| Gemini | What are the best specialty retail brands? | Ulta Beauty | #5 | 26 Oct 2026 |
| ChatGPT | What are some popular retail brands people love right now? | Ulta Beauty | #6 | 22 Oct 2026 |
ULTA brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
No headlines collected in the last 30 days.
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies Ulta Beauty's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
ULTA on the leaderboards
- Social momentum this week#64 of 82 · -80.0%
- Instagram follower growth#50 of 99 · +0.2%
- Most mentioned on Instagram#86 of 160 · 22
- Most recommended by AI assistants#56 of 185 · 27.8%
Other retail and e-commerce tickers
ULTA stock sentiment, questions
- Which brands does Ulta Beauty own that this page covers?
- Ulta Beauty. Only brands Ulta Beauty owns a majority of are counted, checked against Ulta Beauty's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Ulta Beauty's brands?
- We found 22 public posts by other accounts naming one of its brands in the last 30 days, across 1 of 1 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell ULTA.
Ownership source: en.wikipedia.org, checked 22 Oct 2026.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.