URBN stock sentiment and alternative data: Urban Outfitters
Urban Outfitters, Inc. · 3 brands we track
URBN Hype Score
Scored after its second StockTwits reading (one so far). How it's scored
Alternative data for URBN
URBN social sentiment leans bearish on StockTwits, at 44 of 100, among 4,262 watchers. URBN Reddit posts have been counted since 8 November 2026, so there is no 30-day total yet. These are attention readings, not a view on the stock. What alternative data is.
| Hype Score | — | Attention against every ticker we read |
|---|---|---|
| StockTwits watchers | 4,262 | People following the symbol |
| StockTwits sentiment | 44 · Bearish | 0 bearish, 50 neutral, 100 bullish |
| Message volume | 54 | 50 is the symbol's normal |
| Reddit posts, 30 days | — | Posts we found on six stock subreddits |
Brands Urban Outfitters owns
Instagram, news and AI assistant readings for the consumer brands Urban Outfitters owns, added up under URBN.
Urban Outfitters brands on Instagram
Each brand links to its full page on Monitor Mentions. Unmeasured cells are blank, never zero.
| Brand | Category | Followers | Follower change | Posts 7d | Prior 7d | Posts 30d |
|---|---|---|---|---|---|---|
| Urban Outfitters | Fashion | 8.5M | — | 1 | 14 | 24 |
| Anthropologie | Fashion | 4.9M | — | 0 | 1 | 26 |
| Free People | Fashion | 4.9M | +0.2% | 2 | 1 | 43 |
| URBN total | Measured brands only | 18.3M | +0.2% | 3 | 16 | 93 |
Tone of URBN brand mentions
Each labelled post is read once and marked positive, neutral or critical. Last 90 days.
Fewer than 15 labelled posts so far, so no tone is shown.
What people post about
The most common subjects in labelled posts naming Urban Outfitters's brands.
Not enough labelled posts yet.
Is Urban Outfitters recommended by AI assistants?
ChatGPT and Gemini, asked fixed shopper questions about the categories Urban Outfitters's brands sell in, once a month. Each row is one answer, with its question and date.
| Assistant | Question | Brand named | Position | Asked |
|---|---|---|---|---|
| ChatGPT | What are the best dress brands? | Anthropologie | #2 | 26 Oct 2026 |
| ChatGPT | What are some popular shirt and top brands people love right now? | Free People | #7 | 29 Oct 2026 |
URBN brands in the news
Headlines from the last 30 days that name one of the brands, linked to the publisher.
- Zazie Beetz Is Making Cool ‘It’ Girl Shoes a Key Element of Her Maternity Style
- Exclusive | Santa Monica’s secret, charming ‘Gilmore Girls’ shopping district is thriving just blocks from retail apocalypse
- Santa Monica’s secret, charming ‘Gilmore Girls’ shopping district is thriving just blocks from retail apocalypse
- Prada Reclaims Lyst’s Hottest Brands Ranking Top Spot, Celine Cracks Top 10
Launches and announcements
Headlines flagged as a launch: a press release, or launch wording in the headline. Shown as written.
No launches flagged in the last 30 days.
Partners and associations
Teams, events, shows and companies Urban Outfitters's brands were reported working with, read from trade coverage and checked by hand. People are left off this page.
Nothing reviewed yet.
URBN on the leaderboards
- Social momentum this week#65 of 82 · -81.2%
- Instagram follower growth#51 of 99 · +0.2%
- Most mentioned on Instagram#15 of 160 · 93
- Most recommended by AI assistants#92 of 185 · 8.3%
Other retail and e-commerce tickers
URBN stock sentiment, questions
- Which brands does Urban Outfitters own that this page covers?
- Urban Outfitters, Anthropologie, Free People. Only brands Urban Outfitters owns a majority of are counted, checked against Urban Outfitters's own disclosures or a public record on 22 Oct 2026.
- How many Instagram posts mention Urban Outfitters's brands?
- We found 93 public posts by other accounts naming one of its brands in the last 30 days, across 3 of 3 brands we searched. Our searches return a sample of recent posts, so the count is best compared over time and with other companies.
- Is this investment advice?
- No. These are StockTwits readings, counts of public Reddit and Instagram posts, follower readings, headlines and AI assistant answers. There is no share price, forecast or rating here, and nothing on this page is a recommendation to buy or sell URBN.
Ownership source: en.wikipedia.org, checked 22 Oct 2026.
Not investment advice. Kovered publishes StockTwits watcher, sentiment and message volume readings and counts of public Reddit posts that name a stock or ETF, plus, for listed consumer companies, readings of the brands they own. It does not publish share prices, forecasts, ratings or recommendations to buy, sell or hold anything. Do your own research. Read the full notice.